I’m a big believer in consumer advocacy. I always look at a product’s reviews before I decided to buy it. Sites like Amazon are great for this, but you have to be able to differentiate between the planted good reviews and the actual reviews. Getting a review you trust can make or break your purchasing experience. Spotting a fake review is mostly easy. Since 99.9% of everything is made in China, look for reviews with bad English.
“This wanderful state solid drive is the bestest and the most cheapest”
is a dead give away.
Mostly, you want to look for reviews by somebody like me. An engineer, I appreciate how things are designed, how easy they are to use, and how well they are supported. I make it a point to write a review if my experience was good or bad. If my experience was bad, and your customer service did not appease me, then look out. I will make it my goal in life to see that everybody I know, both personally and on the web, will do well to never buy anything from you again regardless of how good it might be.
I will rate things based on a number of hockey sticks.
Hopefully, this will help you avoid painful mistakes, and enjoy life as a great American consumer.